Bloom Collection Preview
For the photography of our new 'Bloom' collection, we wanted to encapsulate the beauty of the French summertime. So we teamed up (once again) with Brydie of Wolfcub (instagram) and...
Join the Revolution: Part 2
Elyse Knowles; Ambassador and Model Our new collection is called REVOLUTION, what’s yours? Currently my focus is centered around what I can do to protect our environment. I'm committed to spreading...
Join the Revolution: Part 1
We believe everyday revolutions happen when life is lived with passion and purpose – when the desire to make a difference is instinctive in all we do. At Lack of...
MYLOC | JUNE
While some of us rugged up for the Australian winter, others headed across seas to spend the summer in some of our favourite cities. As a salute to you and your...
MYLOC | MAY
The 'Revolution' was born... May saw the launch of our latest collection 'Revolution' a vintage inspired range that will take you back to the yesteryear. This months MYLOC is the...
Meet the Model - Join the Revolution: Part 2
You say you want a revolution? Well, you know, we all want to change the world.... We asked the stars of our Revolution campaign to Join the Revolution. Come get lost...
MYLOC | APRIL
It's that time again.... Follow our LOC babes on their journeys as they frolick along the seasides and explore city streets #myLOC Sweet like honey @annieaugustlee in the 'Wave...
Meet the Model - Join the Revolution: Part 1
You say you want a revolution? Well, you know, we all want to change the world.... We asked the stars of our Revolution campaign to Join the Revolution. Come get lost in...
MYLOC | MARCH
Roses are red.... Violets are blue.... Let our LOC babes inspire you.... @erinleecraft exploring the west coast in the Ivory Rancher@brit_harvey is super cute in the Lola Cap -...
MYLOC | FEBRUARY
As the heat rises here down under and temperatures dramatically drop on the other side of the world, our LOC babes show us how to wear hats in rain, hail or...
MYLOC | JANUARY
New Year, New Hat! As we entered into 2019 our hat-wearing babes around the globe showed us that they were still as fabulous as ever.....#myLOC @jelena.marija walking the...
Anna Feller x LOC Sweet Summer
Serious question, how can one person be so effortlessly cool!? An answer we'd find in Anna Feller. She's sweet, fun and exudes vintage 70s vibes... With a wardrobe to match....